To acquire creative tools in order to confront a brief from beginning to final production. To create an offline and online brand community by understanding the influence and use of social media as a driving force behind the feeling of belonging to a group. Aesthetic, artistic and cultural movements as well as technological innovations that can help students to design from the present and acquire competitive advantages in the short-, medium- and long-term future. To identify and learn about trends in today’s social context. To develop a brand universe in all its communicative aspects (visual identity, verbal identity, look & feel and content). To conceptualise a brand and the values defining it. The Master’s Final Project (MFP) consolidates and assimilate all the knowledge and tools acquired during the course. It includes theoretical classes, case studies, masterclasses and workshops, as well as various visits to studios and also local and international brands. The Master in Fashion Creative Direction combines an introduction to the knowledge and tools of creativity, strategy and leadership with their application in projects. Request more information to your advisor. This involves exploring all the creative tools available to produce innovative solutions that define a fashion brand, make it desirable and engage its target audience through different channels (concept, communication campaigns, fashion shows, the digital environment, events.).Ĭheck the new Research & Publish Module course, a complementary module with a duration of 6 months, that provides an introduction to the main theoretical and practical tools for research and reflection that are generated in the field of communicating and disseminating projects in the field of design so that students can acquire the skills to document their work correctly, communicate it properly to their target audience and disseminate it through the most appropriate channels. The Master in Fashion Creative Direction draws on the intangible side of a product that is crucial for it to succeed: the emotional value of fashion brands. A brand’s history, values and creativity create a powerful identity that can appeal to emotions and create a sense of belonging. And just as branding encompasses everything a product cannot convey on its own, the concept of “fashion” covers more than just clothing. These professionals take care of steering a brand through the conceptual universe guided by its values, messages and personality. Now that branding means so much more than just a logo, the role of creative directors is gaining ground.
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